Download a sample chapter of Risk: All that Matters

Risk is all around us, and impacts us in many different ways. Typically people assess risk based on their perception of the number of options they have, the outcomes they value, and what they believe will happen. In this book, Clive Steeper and Sue Stockdale explore the nature of risk from a variety of perspectives, including how risk impacts on business and wider society, as well as how risk is likely to influence global trends in the future.


Download your sample chapter of Risk: All that Matters here

written by Clive Steeper and Sue Stockdale, published by Hodder

Order via Amazon here

Reviews of Risk: All that Matters

Sue Stockdale and Clive Steeper have written very practical, relevant and helpful books. I enthusiastically recommend Risk: All That Matters, Motivating People In A Week and Cope With Change at Work. The approach taken is thought provoking. The narrative is highly accessible with a very useful combination of case studies and internationally recognised models. These are all explained in a clear, concise and compelling way. On top of this the reader gains valuable insights based on Clive and Sue’s very considerable experience.

Ian Williams, Executive Director, Caplor Horizons

An insightful and comprehensive guide that explores and explains the many concepts that influence our choices and decision making. The book illustrates many interesting parallels that we can resonate with normal life. Once started, very difficult to put down and the “100 ideas” at the end provides a really enjoyable sting in the tail.

Andy Halliday, Team Manager, England & Great Britain Men’s Olympic Hockey

Most people assume that risk assessment is a topic best left to financial managers and epidemiologists – authors Steeper and Stockdale show us why this orientation deserves an about face. We can make better decisions and leave less rich living on the table by learning to think about, assess, and navigate risk in our personal and professional lives. Sharing science and stories, the authors lay out a road map for an individual approach to risk that can give a person more options and more peace of mind about the uncertainty that surrounds us.

Professor Teresa Nelson, Ph.D. Director – Entrepreneurship Program, Simmons College, Boston, USA

Risk is a widely misunderstood four letter word! This readable and well-presented book fills a useful gap we all need to know more about. We are taking risks all the time, but exactly what they are, and how they can be managed more effectively, should help us all lead more rewarding – and longer – lives.

Dr Bruce Lloyd, Emeritus Professor of Strategic Management, London South Bank University

An insightful book in an easy-to-read style, which combines wide-ranging research and a comprehensive overview of the many aspects of risks with pertinent examples and useful insights into the trends most likely to impact our futures.

Cathy O’Dowd, first woman to climb Mount Everest from both sides

At last a comprehensive and practical book on risk; Steeper and Stockdale take us on a journey that both enlightens and informs. This is a must read book and all of today’s executives should have this on their book shelf. The best is left for last in the 100 ideas section; a checklist for life, for reading, for perhaps just testing your own appetite for risk!

Tracey L Reddings, CEO at JP Morgan

How can a business book be a page turner? This one is. As someone who deals with risk daily, I thought I had a good understanding of it and myself with respect to risk. After reading this book I know both myself, and how I can use risk to my advantage better. Bravo.

Kelsey Ramsden, Canada’s Top Female Entrepreneur (Profit Magazine – 2012, 2013)



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