Risk: All that Matters

Risk is all around us, and impacts us in many different ways. Typically people assess risk based on their perception of the number of options they have, the outcomes they value and what they believe will happen.   And in today’s media-led world, the availability and credibility of information can strongly influence how individuals and organisations make decisions.

My latest book, co-written with Clive Steeper, explores the nature of risk from a variety of perspectives including how risk impacts on business and wider society, as well as how risk is likely to influence global trends in the future.

It also outlines the importance of understanding personality and human behaviour, and how this contributes to how people assess risk and make decisions.  This book will appeal to business leaders, students and general readers, giving a fascinating introduction to the subject of risk — and what matters most within it.

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The book contains chapters on:

  1. What is risk?
  2. Understanding our propensity for risk taking
  3. Are we becoming a risk averse society?
  4. Risk in the business world
  5. Risk management
  6. Risk and the future

Reviews so far include:

“A personal career in specialist firearms policing balanced with the rigours of International sport has constantly tested my ability to deal with pressure,resilience and the success and failure of high level risk taking.  However, whatever we do, we all experience risk, every day of our lives. This is an insightful and comprehensive guide that explores and explains the many concepts that influence our choices and decision-making. The book illustrates many interesting parallels that we can resonate with normal life. Once started, very difficult to put down and the “100 ideas” at the end provides a really enjoyable sting in the tail.”  Andy Halliday, Team Manager, England / Great Britain Men’s Hockey

 “How can a business book be a page turner? This one is. As someone who deals with risk daily, I thought I had a good understanding of it and myself with respect to risk. After reading this book I know both myself, and how I can use risk to my advantage better. Bravo.”  Kelsey Ramsden, named as Canada’s Top Female Entrepreneur by Profit magazine in 2012 and 2013. 

“An insightful book in an easy-to-read style, which combines wide-ranging research and a comprehensive overview of the many aspects of risks. It has pertinent examples and useful insights into the trends most likely to impact our futures”.  Cathy O’Dowd, The First Woman to Climb Mount Everest from both sides

“At last a comprehensive and practical book on risk; Steeper and Stockdale take us on a journey that both enlightens and informs. This is a must read book and all of todays’ Executives should have this on their bookshelf. The best is left for last in the 100 ideas section; a checklist for life, for reading, for perhaps just testing your own appetite for risk!”  Tracey L Reddings, Managing Director, J.P. Morgan Private Bank

“Risk is a widely misunderstood four letter word! This readable and well-presented book fills a useful gap we all need to know more about. We are taking risks all the time, but exactly what they are, and how they can be managed more effectively, should help us all lead more rewarding – and longer – lives”. Dr Bruce Lloyd, Emeritus Professor of Strategic Management, London South Bank University

“Most people assume that risk assessment is a topic best left to financial managers and epidemiologists – authors Steeper and Stockdale show us why this orientation deserves an about face. We can make better decisions and leave less rich living on the table by learning to think about, assess, and navigate risk in our personal and professional lives. Sharing science and stories, the authors lay out a roadmap for an individual approach to risk that can give a person more options and more peace of mind about the uncertainty that surrounds us”. Professor Teresa Nelson, Director – Entrepreneurship Program, Simmons College, Boston, USA

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Sue Stockdale is a motivational speaker, executive coach and the first British woman to ski to Magnetic North Pole. She helps clients around the world to achieve more than they imagined was possible.  Her work is informed by her experience of business, polar expeditions, sport, psychology and life!  Follow her on Twitter @suestockdale



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